For its sixth anniversary, Stay wanted to reiterate that the concept of "Store", as we are used to knowing it, is no longer updated.
Values such as sharing and interacting with the customer through music and art have always been fundamental for us. In a historical phase in which the environment is at the center of the media debate, we considered it important to spend a day of trekking in the Sibillini mountains, supported by expert guides, to discover totally uncontaminated landscapes. It was for us the first step towards a new concept of "Watching People" in harmony with the earth.