Wood Woodis a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhhagen, Denmark. It has stores in Berlin, Aarhusand Copenhagen, and an online store. Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.
As a sub-cultural founded lifestyle brand, its founders grew up with graffitiand street culture in the 1990s. They mix high-end fashion, sports and streetwear with youth and urban culture, art and music. A Wood Wood yellow T-shirt was worn by Sigrid in the video for "Strangers" giving the brand international exposure. It is described as Contemporary Streetwear. Wood Wood has a strong sports component. It started as a small shop selling T-shirts and evolved into well-established fashion brand showing new collections in Florence and London.